When my client Nicole and I started the brand strategy process, one thing became very clear: the heart of Love & Waves is feeling. Nicole’s brand is all about preserving emotion, movement, and memory as a wedding content creator.  The challenge? Translating that into a wedding brand that felt coastal, romantic, and modern — but […]

Some brands start out functional. They do the job, they look clean, they check the boxes. But they don’t quite feel like the person behind them yet. That’s exactly where Clara was before we started working together on her makeup artist brand design. Faces by Clara had been building her bridal and beauty business in […]