Some brands start with a logo. Sereine started with a feeling. When Taylor and Greta came to me, Sereine was still mostly an idea- a luxury hair salon they had dreamed about opening together after working side by side in Providence for more than a decade. They already knew what they wanted the space to […]

Some brands start out functional. They do the job, they look clean, they check the boxes. But they don’t quite feel like the person behind them yet. That’s exactly where Clara was before we started working together on her makeup artist brand design. Faces by Clara had been building her bridal and beauty business in […]

When Hailey first reached out, the plan was pretty simple: refresh her existing branding and give her website a facelift. As we started talking, though, it became clear that there was a much bigger story to tell. Hailey creates custom and semi-custom wedding stationery, but what really stood out to me was how she talked […]