When we talk about getting your brand out there, most of the conversation tends to revolve around the same few places: your website, Instagram, maybe an email list if you’re feeling ambitious. But some of my favorite brand moments are actually the little physical things people get to interact with. A really good sticker. A […]

When my client Nicole and I started the brand strategy process, one thing became very clear: the heart of Love & Waves is feeling. Nicole’s brand is all about preserving emotion, movement, and memory as a wedding content creator.  The challenge? Translating that into a wedding brand that felt coastal, romantic, and modern — but […]

From a French-inspired personal styling brand to a Website in a Day When the brand actually leaves the Illustrator artboard. There’s a very specific point in a branding project that I love: when I start seeing the brand exist somewhere other than my computer. Rachel REALLY did that with C’est Luxe. We created a neutral, […]

Some brands start with a logo. Sereine started with a feeling. When Taylor and Greta came to me, Sereine was still mostly an idea- a luxury hair salon they had dreamed about opening together after working side by side in Providence for more than a decade. They already knew what they wanted the space to […]

Some brands start out functional. They do the job, they look clean, they check the boxes. But they don’t quite feel like the person behind them yet. That’s exactly where Clara was before we started working together on her makeup artist brand design. Faces by Clara had been building her bridal and beauty business in […]

When Hailey first reached out, the plan was pretty simple: refresh her existing branding and give her website a facelift. As we started talking, though, it became clear that there was a much bigger story to tell. Hailey creates custom and semi-custom wedding stationery, but what really stood out to me was how she talked […]

Brand Design and Development for Artist and Humanitarian – Jack Dumala