From Pandemic Gifting to Elevated Event Experiences Some of my favorite projects are the ones where the brand has grown so much that the visuals simply can’t keep up anymore. That was exactly the case with The Perfect Parcel. When Crystal first started her business, it was during the pandemic. Like so many entrepreneurs at […]

(And Why They Still Matter) In a past life, I worked in corporate before starting my business. And while there are a lot of things I don’t miss (cubicles, pointless meetings and fluorescent lighting), there are actually so many lessons from corporate that have shaped my creative business today. And honestly? It’s one of the […]

When we talk about getting your brand out there, most of the conversation tends to revolve around the same few places: your website, Instagram, maybe an email list if you’re feeling ambitious. But some of my favorite brand moments are actually the little physical things people get to interact with. A really good sticker. A […]

When my client Nicole and I started the brand strategy process, one thing became very clear: the heart of Love & Waves is feeling. Nicole’s brand is all about preserving emotion, movement, and memory as a wedding content creator.  The challenge? Translating that into a wedding brand that felt coastal, romantic, and modern — but […]

You did the thing. You used AI website copy tools to write your homepage, maybe even felt pretty good about it. And then you actually tried to build your website and something just felt… off. Not bad. Just not right. You keep tweaking it, rewriting sections, moving things around, but it still doesn’t feel like […]

From a French-inspired personal styling brand to a Website in a Day When the brand actually leaves the Illustrator artboard. There’s a very specific point in a branding project that I love: when I start seeing the brand exist somewhere other than my computer. Rachel REALLY did that with C’est Luxe. We created a neutral, […]

Some brands start with a logo. Sereine started with a feeling. When Taylor and Greta came to me, Sereine was still mostly an idea- a luxury hair salon they had dreamed about opening together after working side by side in Providence for more than a decade. They already knew what they wanted the space to […]

If you’ve followed me on Instagram for a while, you’ve probably noticed I love a carousel. As a designer, they’re one of my favorite ways to share information because I can combine actual helpful content with, well… design. Photos, typography, little collage elements, screenshots — all the things I love. And instead of designing each […]

Designing a brand inspired by the making process itself Every little detail deserved to have a story. As we started talking about Corkie’s business, one thing kept coming up. She never described her jewelry as products. She called them treasures. Pieces people save for birthdays, anniversaries, new chapters, or simply because they wanted something that […]

On sunflowers, setbacks, and growing a little differently than you planned. Earlier this summer, I was going through something hard. I still am, in some ways. Maybe someday I’ll share more about it, but right now, I’m not ready to. What I can say is that it rocked my world a little bit, and for […]