When my client Nicole and I started the brand strategy process, one thing became very clear: the heart of Love & Waves is feeling. Nicole’s brand is all about preserving emotion, movement, and memory as a wedding content creator.  The challenge? Translating that into a wedding brand that felt coastal, romantic, and modern — but […]

Designing a brand inspired by the making process itself Every little detail deserved to have a story. As we started talking about Corkie’s business, one thing kept coming up. She never described her jewelry as products. She called them treasures. Pieces people save for birthdays, anniversaries, new chapters, or simply because they wanted something that […]

Some brands start out functional. They do the job, they look clean, they check the boxes. But they don’t quite feel like the person behind them yet. That’s exactly where Clara was before we started working together on her makeup artist brand design. Faces by Clara had been building her bridal and beauty business in […]

When Hailey first reached out, the plan was pretty simple: refresh her existing branding and give her website a facelift. As we started talking, though, it became clear that there was a much bigger story to tell. Hailey creates custom and semi-custom wedding stationery, but what really stood out to me was how she talked […]

Identity and Website Design for Monument Company in Westfield, MA.