Some brands start out functional. They do the job, they look clean, they check the boxes. But they don’t quite feel like the person behind them yet. That’s exactly where Clara was before we started working together on her makeup artist brand design. Faces by Clara had been building her bridal and beauty business in […]

When I first started my business, my ideal client was… anyone. Anyone who would pay me. Anyone who needed design. Anyone who sent an inquiry. And honestly? That phase is normal. Most of us go through it. You need experience, portfolio work, and confidence. You’re figuring out your process and learning what you like. But […]